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Behavior infrastructure

From behavioral understanding to verified action.

Instinct models how people perceive, decide, and act across digital experiences. Its specialist agents identify failures, create the required work, apply changes, and verify the outcome against the original objective.

Instinct receives a target environment, goal, and persona scope. Its agent runtime compiles a behavioral profile, coordinates cognition, orchestration, and actuation, and routes work to Journey, Accessibility, Copy, Attention, Experience, and QA specialists. The system produces findings, captures, replayable traces, coverage, and a remediation plan. It then creates issues, updates code or product content, and re-runs the journey to verify the fix through connected commerce, project-management, and development platforms.

01

Target environments

Where Instinct operates
Commerce storefronts
ShopifyWooCommerceMagentoBigCommerce
Web application
Mobile application
Design or artifact input
02

Customer scope

Target environment
Goal or objective
Persona scope
03

Instinct agent runtime

Behavioral reasoning and control
Persona compilerBuilds the behavioral profile
Versioned persona artifactProvenance and assumptions
CognitionPerception, state, and choice
OrchestratorRoutes specialist work
Actuation runtimeBrowser, tools, and code
04

Behavioral and product specialists

Journey
Accessibility
Copy
Attention
Experience
QA
05

Evidence and decision layer

Findings
Captures
Trace and replay
Coverage
Remediation plan
06

Autonomous actions

Findings become verified work
Issue creationStructured work in connected systems
JiraAsanaLinearGitHub
Code and content changesRepositories, storefronts, and pull requests
GitHubGitLabShopifyWooCommerceMagentoBigCommerce
Validation and verificationRe-run, compare, and confirm
07

Product surfaces

Console
API
SDK
MCP

See the closed loop on your product.

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