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Instinct sends customer-calibrated agents through your product to predict behavior, uncover friction, and show you what to change before customers experience it.
How it works
One journey. Every decision behind it.
Instinct keeps the customer, interface state, action, and outcome together from the first click through checkout.
01
Model
Calibrate agents with the customer evidence your team already has.
02
Run
Send each agent through the same live product journey.
03
Decide
Review the finding, evidence, and recommended change.
04
Automate
Let Instinct agents implement approved fixes and verify the result.
Use cases
Know what to fix before release.
Choose a review. Get findings, evidence, and the next action in one run.
User Journey Simulation
Can customers finish the job they came to do?
Attention review
What gets noticed first, and what gets missed?
Accessibility review
Where does the interface block access or recovery?
Copy review
Does the product explain the choice when it matters?
User Experience Review
Where does the journey create doubt, work, or delay?
Whole-site QA
Which pages, actions, and states fail across the product?
See what your customers experience before they tell you.
Bring one critical journey. Instinct runs it through the perspectives of the people you serve and gives your team the evidence to act.
A customer-calibrated population
Model the audience that matters to the decision.
A complete journey review
See attention, friction, trust, accessibility, and function together.
Evidence your team can inspect
Open the captured step, session replay, and recommendation behind each finding.
Primitive Labs
Follow the work behind Instinct.
Research, company news, and field notes from Primitive Labs.
Bring the journey your team cannot afford to get wrong.
We will run it with Instinct and show you the decision evidence.